A Needs Analysis of English for Specific Purposes (ESP) for Business Students in Higher Education
DOI:
https://doi.org/10.59698/afeksi.v6i6.745Kata Kunci:
English for Specific Purposes, Business students, Needs analysis, Communicative learningAbstrak
This study aims to analyze the learning needs of business students in the context of English for Specific Purposes (ESP) using a qualitative descriptive approach. The participants consisted of 15–20 students from business and professional communication programs who had completed at ESP course. Data were collected through semi-structured interviews, classroom observations, and document analysis. To Analysis the data the resercher used thematic analysis. The findings revealed that needs of ESP students are highly contextual and professionally oriented, with a particular emphasis on speaking and writing skills relevant to business communication such as meetings, presentations, negotiations, and report writing. Major challenges identified include limited technical vocabulary, the use of general materials that lack business relevance, and teacher-centered instruction methods. Students expressed a preference for more authentic, interactive, and task-based learning activities that reflect real-world business practices. The study concludes that ESP learning should adopt communicative and participatory approaches aligned with industry demands to enhance professional competence. The results contribute theoretically to ESP needs analysis and curriculum design, and practically to the development of relevant and effective learning materials for business students.
Referensi
Agustina, D., Thamrin, R., & Oktoma, M. (2024). The role of English proficiency in global business communication: Challenges and strategies for higher education. Journal of English Education and Applied Linguistics, 12(1), 44–58. https://doi.org/10.21009/jeal.12.1.44
Dewi, P. R., & Indriani, N. (2023). Students’ engagement in task-based ESP classrooms: A case study in Indonesian higher education. Indonesian Journal of English for Specific Purposes, 5(2), 87–99. https://doi.org/10.31258/ijesp.5.2.87
Fitria, T. N. (2023). Challenges in teaching English for Specific Purposes (ESP) at Indonesian universities. Jurnal Pendidikan Bahasa Inggris, 11(3), 175–188. https://doi.org/10.22236/jpbi.2023.11.3.175
Guntoro, S. (2021). Contextual understanding in ESP learning: A qualitative exploration. ELT Perspective, 9(2), 92–104. https://doi.org/10.24114/eltp.v9i2.15321
Hidayat, L. D. (2024). ESP needs analysis for marketing students in an Indonesian vocational school: Insights from strategy analysis. Journal on Education, 7(1), 1844–1857. https://doi.org/10.31004/joe.v7i1.6717
Hutchinson, T., & Waters, A. (1987). English for specific purposes: A learning-centered approach. Cambridge University Press.
Iswati, S., & Hastuti, W. (2023). Developing business English communication skills through authentic materials in ESP classes. Journal of Language Teaching and Research, 14(2), 212–221. https://doi.org/10.17507/jltr.1402.05
Kurniawan, H. (2024). The importance of English mastery for business students in the digital era. Jurnal Pendidikan dan Humaniora, 13(1), 33–45. https://doi.org/10.26740/jph.v13i1.3321
Quilliam, C., Wong Shee, A., Corboy, D., & et al. (2023). Design and implementation characteristics of research training for rural health professionals: A qualitative descriptive study. BMC Medical Education, 23(200), 1–10. https://doi.org/10.1186/s12909-023-04169-5
Ramakrishnan, V., Nanthagopan, Y., & Piriyatharshan, S. (2023). Beyond methods: Theoretical underpinnings of triangulation in qualitative and multi-method studies. SEEU Review, 18(2), 105–122. https://doi.org/10.2478/seeur-2023-0088
Septiana, R. (2024). Relevansi materi English for Business terhadap kompetensi profesional mahasiswa. Jurnal Pendidikan Bahasa, 9(1), 101–114. https://doi.org/10.23917/jpb.v9i1.5587
Simaremare, Y. N., Sinambela, E., & Manik, S. (2023). Students’ needs analysis of business English at ESP class for Business Administration Department at Nommensen HKBP University. Cetta: Jurnal Ilmu Pendidikan, 6(4), 687–700. https://doi.org/10.37329/cetta.v6i4.2733
Solihah, N., Yuliana, A., & Rahayu, D. (2023). The challenges of ESP implementation in higher education: A contextual analysis. Indonesian Journal of English Language Studies, 11(2), 66–79. https://doi.org/10.24071/ijels.v11i2.497
Soysal, Y., & Türkmen, S. (2024). Reinterpreting the member checking validation strategy in qualitative research through the hermeneutics lens. Qualitative Inquiry in Education: Theory & Practice, 2(1), 42–63. https://doi.org/10.59455/qietp.19
Wulandari, S. (2023). English for Specific Purposes in business and management programs: A needs analysis perspective. Journal of English Teaching and Applied Linguistics, 10(4), 311–325. https://doi.org/10.22161/jetal.10.4.311
Yulia, E., & Agustiani, D. (2019). Needs analysis in English for Specific Purposes: A case study at Indonesian higher education. Journal of English Education and Linguistics Studies, 6(2), 199–213. https://doi.org/10.30762/jeels.v6i2.123
Dewi, P. R., & Indriani, N. (2023). Students’ engagement in task-based ESP classrooms: A case study in Indonesian higher education. Indonesian Journal of English for Specific Purposes, 5(2), 87–99. https://doi.org/10.31258/ijesp.5.2.87
Fitria, T. N. (2023). Challenges in teaching English for Specific Purposes (ESP) at Indonesian universities. Jurnal Pendidikan Bahasa Inggris, 11(3), 175–188. https://doi.org/10.22236/jpbi.2023.11.3.175
Guntoro, S. (2021). Contextual understanding in ESP learning: A qualitative exploration. ELT Perspective, 9(2), 92–104. https://doi.org/10.24114/eltp.v9i2.15321
Hidayat, L. D. (2024). ESP needs analysis for marketing students in an Indonesian vocational school: Insights from strategy analysis. Journal on Education, 7(1), 1844–1857. https://doi.org/10.31004/joe.v7i1.6717
Hutchinson, T., & Waters, A. (1987). English for specific purposes: A learning-centered approach. Cambridge University Press.
Iswati, S., & Hastuti, W. (2023). Developing business English communication skills through authentic materials in ESP classes. Journal of Language Teaching and Research, 14(2), 212–221. https://doi.org/10.17507/jltr.1402.05
Kurniawan, H. (2024). The importance of English mastery for business students in the digital era. Jurnal Pendidikan dan Humaniora, 13(1), 33–45. https://doi.org/10.26740/jph.v13i1.3321
Quilliam, C., Wong Shee, A., Corboy, D., & et al. (2023). Design and implementation characteristics of research training for rural health professionals: A qualitative descriptive study. BMC Medical Education, 23(200), 1–10. https://doi.org/10.1186/s12909-023-04169-5
Ramakrishnan, V., Nanthagopan, Y., & Piriyatharshan, S. (2023). Beyond methods: Theoretical underpinnings of triangulation in qualitative and multi-method studies. SEEU Review, 18(2), 105–122. https://doi.org/10.2478/seeur-2023-0088
Septiana, R. (2024). Relevansi materi English for Business terhadap kompetensi profesional mahasiswa. Jurnal Pendidikan Bahasa, 9(1), 101–114. https://doi.org/10.23917/jpb.v9i1.5587
Simaremare, Y. N., Sinambela, E., & Manik, S. (2023). Students’ needs analysis of business English at ESP class for Business Administration Department at Nommensen HKBP University. Cetta: Jurnal Ilmu Pendidikan, 6(4), 687–700. https://doi.org/10.37329/cetta.v6i4.2733
Solihah, N., Yuliana, A., & Rahayu, D. (2023). The challenges of ESP implementation in higher education: A contextual analysis. Indonesian Journal of English Language Studies, 11(2), 66–79. https://doi.org/10.24071/ijels.v11i2.497
Soysal, Y., & Türkmen, S. (2024). Reinterpreting the member checking validation strategy in qualitative research through the hermeneutics lens. Qualitative Inquiry in Education: Theory & Practice, 2(1), 42–63. https://doi.org/10.59455/qietp.19
Wulandari, S. (2023). English for Specific Purposes in business and management programs: A needs analysis perspective. Journal of English Teaching and Applied Linguistics, 10(4), 311–325. https://doi.org/10.22161/jetal.10.4.311
Yulia, E., & Agustiani, D. (2019). Needs analysis in English for Specific Purposes: A case study at Indonesian higher education. Journal of English Education and Linguistics Studies, 6(2), 199–213. https://doi.org/10.30762/jeels.v6i2.123
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2025-11-22
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