SUPPLY CHAIN MANAGEMENT COMPARISON OF NIKE AND ADIDAS SHOE PRODUCTION PRACTICES IN INDONESIA
DOI:
https://doi.org/10.59698/swakarya.v1i2.55Keywords:
Supply Chain Management, Production, Adidas, NikeAbstract
Nike and Adidas products are two leading brands in the sports shoe industry that have a major impact on the global market. This research aims to find out the supply chain management of Nike and Adidas shoe production practices, as well as solutions to the challenges of each company's supply chain production practices. This research is classified as qualitative research using the library research method. The data analysis technique used by the author is carried out in various stages including through data collection, data display, data condensation, and carrying out conclusion drawing and verification. The results of this study indicate that: Supply chain management is an important aspect in the global manufacturing industry, and industry. The management of Nike's shoe production practices in Indonesia is that Nike works based on three principles of corporate organization, namely 1) Outsourcing; 2) Diversification, and 3) Corporate Social Responsibility. While the management of Adidas shoes production practices in Indonesia is based on: 1) Strategic Sourcing; 2) Demand Forecasting; 3) Product Customization; 4) Quality Control; 5) Distribution; and 6) Technology. The solution to sustainability challenges in the Adidas supply chain is to target the entire cycle in the management of social and environmental impacts, specifically related to water, chemicals, energy use, and labor rights. While Nike is more about: 1) New energy facilities; 2) Carbon emission reduction; 3) Diversion of Production Waste; 4) Recycle raw materials and 5) Reuse-A-Shoe and Nike Grind programs.
References
Abidin, Z., Bungsu, R., Djuddah, M., Alamsyah, M., & Maisah, M. (2020). Analisis SWOT dan Pemetaan Strategi Pada STIE Syari’ah Al-Mujaddid Tanjung Jabung Timur. Jurnal Ekonomi Manajemen Sistem Informasi, 2(2), 160-170.
Amanah, D. (2010). The effect of price and product quality on customer satisfaction at majestyk bakery & cake shop HM Yamin Medan branch. Journal of finance & business, 2(1), 71-87.
Cahyana, A. S., & Wulandari, I. A. (2021). Sustainable Manufacturing textbook. Umsida Press, 1-77.
Eko, R., & Djokopran, R. (2006). Business Process Outsourcing. Grasindo.
Febriani, R., & Khairusy, M. A. (2020). Analysis of the Effect of Celebrity Endorser / Brand Ambassador, Price and Product Design Mediated by Brand Image on Purchasing Decisions at Online Shop Shopee. Progress: Journal of Education, Accounting and Finance, 3(1), 91-109.
Fitri, M., & Zahar, W. (2019). Indonesian mining industry sector policy in the industrial revolution 4.0. Proceedings of PERHAPI Annual Professional Meeting, 1(1), 833-846.
Giffari, R. A., Pambudi, T. S., & Sadika, F. (2020). Designing Semi-casual Sneakers for Freelancers. eProceedings of Art & Design, 7(2).
Hanjaya, Y. K. (2018). The Effect of Brand Identity, Brand Credibility on Word of Mouth Communication with Adidas Shoes Brand Commitment Mediation in Surabaya (Doctoral dissertation, STIE Perbanas Surabaya).
https://d3.harvard.edu/platform-rctom/submission/globalization-vs-isolationism-finding-nikes-new-competitive-advantage/ accessed on August 22, 2023 at 17.54 WIB
https://www.adidas-group.com/en/sustainability/social-impacts/supply-chain/ accessed on August 22, 2023 at 17.54 WIB
https://www.ncrsport.com/berita/2018/08/26/adidas-boost-teknologi-pengembali energy-on-shoes/ accessed on August 22, 2023 at 17.54 WIB
https://www.nike.com/sustainability, accessed on August 22, 2023 at 17.54 WIB
https://www.sec.gov/Archives/edgar/data/320187/000032018722000038/nke20220531.htm accessed on August 23, 2023 at 10:00 WIB.
https://www.thomasnet.com/articles/other/nike-csr/ accessed on August 23, 2023 at 10.00 WIB.
https://www.topbrandaward.com/komparasi_brand/bandingkan?id_award=1&id_kategori=20&id_subkategori=461 accessed on August 22, 2023 at 17.54 WIB
Juniantari, N. K. A., & Sulistyawati, E. (2019). Comparative Analysis of Brand Equity of Nike Brand Sports Products with Adidas Brand (Doctoral dissertation, Udayana University).
Kusumawati, O. F. (2017). Disclosure of Web-Based Sustainability Activities in Multinational Companies (Case Study on Unilever) (Doctoral dissertation).
Likuayang, A. A., & Matindas, E. C. (2021). Macroeconomic Comparison In The Asean Region During 2015-2018. Klabat Journal of Management, 2(1), 57-85.
Lukito, W. A. (2020). The Effect of Promotion with Social Media on Purchasing Decisions for Ortuseight Sports Shoes in the Tanjung Morawa Community. ARBITRASE: Journal of Economics and Accounting, 1(2), 90-95.
Ngongoloy, K. S. S. (2018). Nike's 30 Year Celebration with Controversial NFL Athletes# BoycottNike# JustBurnIt Becomes a Trend on Social Media (Crisis Communication Analysis). In Dynamic Media, Communications, and Culture: Conference Proceedings (Vol. 1, pp. 151-164).
Nudin, S. H., & Nurlinda, R. A. (2023). The Effect of Social Media Marketing and Celebrity Endorser on Purchase Intention with Brand Awareness as an Intervening Variable. Jurnal Bintang Manajemen, 1(3), 160-184.
Pratama, I. W. A., Diwyarthi, N. D. M. S., Manurung, H. H. P., Utami, R., Prasetyo, H. J. T., Muyana, I. K. E., ... & Manurung, H. (2022). Marketing Management in the 4.0 Era.
Ramli, Y., & Kartini, D. (2023). Strategic and Business Management. Bumi Aksara.
Roddick, A. (2013). Business as unusual. Gramedia Pustaka Utama.
Saleh, H. M. Y., & Miah Said, S. E. (2019). Marketing Concepts and Strategies: Marketing Concepts and Strategies (Vol. 1). Sah Media.
Sarina, S., Abidin, Z., & Yatima, K. (2021). Upaya Meningkatkanpendapatan Melalui Jual Beli Online Dimasa Pandemi Covid-19 (Studi Kasus Pada Toko Baju Afa Collection Kelurahan Sungai Lokan Kecamatan Sadu). Jurnal Ekonomi Manajemen Sistem Informasi, 3(2), 198-211
Sarina, S., Abidin, Z., & Yatima, K. (2021). Upaya Meningkatkanpendapatan Melalui Jual Beli Online Dimasa Pandemi Covid-19 (Studi Kasus Pada Toko Baju Afa Collection Kelurahan Sungai Lokan Kecamatan Sadu). Jurnal Ekonomi Manajemen Sistem Informasi, 3(2), 198-211.
Setiawati, L., Musthofa, M. A., & Daud, D. (2021). Analisis Kelayakan Usaha Air Mineral Isi Ulang Aser Water Dalam Pandangan Ekonomi Islam Di Desa Pandan Lagan Kecamatan Geragain. Jurnal Ekonomi Manajemen Sistem Informasi, 3(1), 79-84.
Sinaga, F. (2021). The Sports Shoes Industry with Original Indonesian Brands Should Be a World Leader. Journal: Electrical and Aviation Industry, 10(1).
Sucahyowati, H. (2011). Supply Chain Management. Gema Maritim Scientific Magazine, 13(1), 20-28.
Suryatman, T. H., Kosim, M. E., & Samudra, G. E. (2021). Marketing Strategy Planning with SWOT Analysis in an Effort to Increase Sales of Adidas Shoes at PT Panarub Industry. Journal Industrial Manufacturing, 6(1), 43-56.
Suyanto, M. (2007). Strategic Management Global Most Admired Companies: The World's Most Admired Companies. Andi Publisher.
Syahputra, H. A. (2020). The Role of Product Innovation and Celebrity Endorsers on Purchasing Decisions for Nike Shoes at Nike Outlet Visitors at Tunjungan Plaza Surabaya. Journal of Management Science, Surabaya State University, 8(1), 1-9.
Utami, E. J. M., & Sitorus, H. M. (2021). A survey on lean manufacturing implementation: a case study in an Indonesian aerospace company. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4).Utoyo, I. (2020). Hybrid Company Model: Cara Menang di Era Digital yang Disruptif. PT. Rayyana Komunikasindo.
Wibisono, D. (2013). How To Creat world Class Company. Gramedia Pustaka Utama.
Widyarto, A. (2013). The role of supply chain management in the company's production and operation system. Benefit: Journal of Management and Business, 16(2), 91-98.
Wiratama, A. Y., & Khasanah, I. (2012). Analysis of the Effect of Product, Price Perception, and Brand Image on Purchasing Decisions for Nike Brand Sports Shoes in Semarang City (Doctoral dissertation, Faculty of Economics and Business).
Yanti, S., Abidin, Z., & Nisak, S. K. (2021). Implementasi Manajemen Bisnis Islami Dalam Meningkatkan Pendapatan (Studi Kasus Di Toko Baju Dewi Busana Kelurahan Sungai Lokan Kecamatan Sadu). Jurnal Ilmu Manajemen Terapan, 3(2), 199-211.
Yulianti, D., Musthofa, M. A., & Yatima, K. (2021). Analisis Peran Pasar Tradisional Terhadap Peningkatan Ekonomi Masyarakat Desa Lagan Tengah Kecamatan Geragai. Jurnal Ilmu Manajemen Terapan, 3(1), 65-76.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Dinar Ansori, Devi Septiana, Fadrian Gultom3, Paulina Sandria Theresia Soegiarto, Denisa Ryan Angelita, Anto Pracoyo
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
